Charlotte Zhih-Hsuan Lee
Founder of insightfulLee, and a director-level insight specialist with over a decade of research experience.
I work on complex, strategic studies that span multiple phases, markets, and audiences, with particular depth in qualitative approaches, drawing on my early training in journalism.
I bring a distinctive mix of personal and professional experiences into every project. Over the years, I’ve worked both permanently and as a contractor across leading consultancies and agencies in London, covering consumer, public affairs, education, and healthcare sectors.
Originally from Taiwan, I spent parts of my childhood in the US and have called London home since 2007. I’m bilingual in Mandarin and English, and equally confident moderating and presenting in both languages. My international upbringing gives me an unique cultural lens that helps me navigate nuance and connect across contexts.
I began my career as a national TV journalist in Taiwan and earned a Master’s in Television Journalism from Goldsmiths, University of London. I also completed two years of full-time management accounting training and am part-qualified with CIMA. This combination adds commercial rigour to my strategic thinking
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A Unique Blend of Experience & Skillset...
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insight
Over 12 years in global insight, specialising in multi-market strategy and culturally nuanced research.
business
Trained in management accounting and part-qualified with CIMA, bringing a solid grounding in business and a strong financial perspective to every project.
multiculture
A cross-cultural researcher shaped by Taiwan, the UK, and the US, bringing insider fluency and outsider perspective to decode nuance and uncover what others overlook.
creativity
Passion for style aesthetics, and creative problem-solving. Always drawn to brainstorming the perfect holiday or outfit, with a consultant’s mindset focused on elevating experiences.
journalism
Journalistic instincts sharpen moderation, rapport-building, and the ability to probe beyond surface responses. Early career in national TV adds edge in interviewing and narrative construction.
intersection
Operates at the intersection of diverse skills and lived experience, drawing on a cross-disciplinary journey to uncover deeper human truths and translate them into insight with emotional and strategic clarity.