Services

Innovation

I work with product teams to uncover unmet needs and co-create solutions, from shaping new products and services to refining existing ones, helping turn early ideas from sketch to fully formed value propositions that are relevant, distinctive, and commercially strong.

Unmet Needs & Opportunity Mapping
Value Proposition Development & Positioning
Prototype & MVP Evaluation

Concept Evaluation

I assess ideas from early concept to near-final execution to understand relevance, appeal, differentiation, accessibility, brand fit and the influence on adoption.

Concept Prioritisation
Concept Refinement Research
Emotional & Functional Response Mapping
Brand & Category Fit

Brand Strategy

Working with organisations to define their brand DNA, sharpen positioning, and develop personas that bring the brand to life. I collaborate closely with clients to co-create brands that connect meaningfully and stand apart in their market.

Brand Identity & DNA Articulation
Brand Awareness & Positioning
Audience Definition & Persona Development

User Experience

Mapping user experiences across audiences, from consumers and B2B clients to healthcare professionals and patients, to identify key touchpoints, pain points, and opportunities that optimise engagement and conversion.

User Journey & Experience Mapping
Usability and Accessibility Testing
Experience Optimisation Research
Multi-Audience Experience Analysis

Communication & Reputation

I help organisations identify the right territories to speak in and ensure their message, tone, and channels are optimised for the audiences that matter most.

Strategic Territory Definition
Narrative & Framing Studies
Message Development & Testing
Communication Effectiveness Evaluation
Campaign Impact Evaluation

Thought Leadership

I engage with policymakers, media, and opinion leaders across sectors and markets to help organisations identify where they can lead conversations, shape agendas, and assess their standing among key influencers.

Strategic Agenda Mapping
Stakeholder Perception Audit
Thought Leadership Content Testing
Reputation Benchmarking

Stakeholder Engagement

I help organisations build alignment and trust across all levels, from leadership to on-site teams, uncovering what drives engagement and connection from the inside out.

Employee Engagement Research
Internal Alignment Audits
Culture & Trust Diagnostics
Internal Communication Evaluation