Expertise

I bring a unique blend of international research and consultancy expertise, multicultural perspective, and language fluency, built on a broad range of insight projects across sectors and audiences, and delivered with a strategic mindset.

Specialisms

Global Multi-Market Research

Research across 20+ markets worldwide
Design research and analysis grounded in cultural nuance and local behaviours
Collaboration with partners across Asia, Europe, the US, and the Americas

Advanced Qualitative Research

Specialist in traditional and digital qualitative methods applied across diverse markets and categories
Experience spans:
- Consumer, KOL, and expert interviews
- In-person and online focus groups
- Digital communities and diaries
- Ethnography
Incorporating AI tools to deepen data-driven qualitative insight and enhance efficiency and scale

turned-on red Chinese lanterns_edited.jp

Chinese-Speaking Market Expert

Deep cultural understanding and research expertise across Mandarin-speaking markets, including China and Taiwan
Brings rich local context that goes beyond surface insights to reveal motivations, expectations, and cultural nuance
Supports clients in bridging global strategies with local relevance

A close-up of a wooden chessboard._edite

Consultancy & Strategic Mindset

Leverages consultancy experience to collaborate seamlessly with cross-functional and senior stakeholder teams
Integrates diverse perspectives to craft actionable, strategic insights grounded in evidence
Connects research findings to business goals, enabling confident, insight-led decision-making

Industries

Tech

Financial Services

Healthcare

Utilities

Leisure

Luxury

Retail

FMCG

Non-profit