Expertise
I bring a unique blend of international research and consultancy expertise, multicultural perspective, and language fluency, built on a broad range of insight projects across sectors and audiences, and delivered with a strategic mindset.
Specialisms
Global Multi-Market Research
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Research across 20+ markets worldwide
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Design research and analysis grounded in cultural nuance and local behaviours
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Collaboration with partners across Asia, Europe, the US, and the Americas
Advanced Qualitative Research
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Specialist in traditional and digital qualitative methods applied across diverse markets and categories
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Experience spans:
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Consumer, KOL, and expert interviews
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In-person and online focus groups
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Digital communities and diaries
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Ethnography
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Incorporating AI tools to deepen data-driven qualitative insight and enhance efficiency and scale
Chinese-Speaking Market Expert
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Deep cultural understanding and research expertise across Mandarin-speaking markets, including China and Taiwan
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Brings rich local context that goes beyond surface insights to reveal motivations, expectations, and cultural nuance
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Supports clients in bridging global strategies with local relevance
Consultancy & Strategic Mindset
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Leverages consultancy experience to collaborate seamlessly with cross-functional and senior stakeholder teams
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Integrates diverse perspectives to craft actionable, strategic insights grounded in evidence
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Connects research findings to business goals, enabling confident, insight-led decision-making
Industries
Financial Services
Healthcare
Utilities
Leisure
Luxury
Retail
